![]() ![]() Specific to the Equinox, owners say their favorite things are (in descending order) the driving dynamics in a tie with exterior styling, interior design, visibility and safety, and storage and space. 44%).Īside from these differences, Equinox owners express the same sentiments about vehicle ownership as do all compact SUV owners. 67%), and more agree that to them a vehicle is just a way of getting from place to place (50% vs. 11%), fewer agree that they like a vehicle that stands out from the crowd (63% vs. Fewer Equinox owners identify as Performance Buyers (4% vs. Power data shows that 74% of them agree that a first consideration in choosing a new vehicle is miles per gallon (vs. For reference, the Equinox is built in Ramos Arizpe, Mexico, and contains 47% U.S./Canadian parts content.įuel economy is important to Equinox owners. Predictably, 91% of Equinox owners prefer to buy a vehicle from a domestic company (vs. Where they diverge is with regard to median annual household income: Equinox owners report $81,111 while the median for all compact SUV owners is $92,841. The median age for both Equinox owners and owners across the segment is 59 years. ![]() Half of owners at the segment level are female, while 51% of Equinox owners are women. In terms of gender and age, Equinox owners are aligned with all owners of compact SUVs. ![]() Before we discuss the results of our evaluation of the 2020 Equinox, it is helpful to understand who buys this compact SUV, and what they like most and least about their vehicles. ![]()
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